What’s Meta up to?
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Embrace ActivityPub, , Mastodon, and the fediverse
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Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you’re following on Instagram, and to communicate with all Threads users) that isn’t available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol
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Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta’s own ends
Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren’t going to work. But exploitation is one of Meta’s core competences, and once you start to look at it with that lens, it’s easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it’s a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.
I still don’t agree that frames them properly to people who aren’t aware of them. This relevant definition is: “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.” Prodromou’s been working in decentralized social media for nearly 20 years. He’s an expert if anyone is. Would you describe a professor speaking on their area of study as an influencer even if influential and on social media? To lump the people who’ve done the most work building, troubleshooting, problem-solving in this space together as influencers rather than people with expert knowledge is an odd choice.
I also don’t think many of those people would agree that they “strongly support Meta.” Just today on Mike McCue’s podcast Eugen said “I am no fan of Meta.” He supports federating with them because he thinks it’s good for the Fediverse. We benefit from their network effects without being subjected to ads or surveillance. People who wanted to join the Fediverse but didn’t because none of their network were on here can join. Their users can leave Meta without giving up their social graph and starting over. Organizations who’ve been on the fence about joining may decide to join. He thinks it’s good for us, good for their users, and presumably doesn’t care whether it’s good for Meta.
Something similar to media outsourcing comments to Facebook. The problem is that what they’re tracking is… everything that happens on the server. If you took everything that’s tracked in Threads out of Threads, what would be left for an admin to do? If someone has root access how can they not have access to anything on the server? If you’re tampering with the thing they’re tracking, you’re tampering with the tracking. If it’s super locked-down hosting, Meta is ultimately the admin. I still don’t see how that doesn’t create serious problems. If the Alex Jones server decides to terrorize a bunch of families, how can they claim to not have an association? How would they not have pressure to defederate or cancel their hosting?
And certainly, if you’re a user on a Meta or Meta-controlled server, they can track you. It still doesn’t impact us. They can track everything they do because they control their servers; they can’t track us because we control ours. Whether we federate or not also has no impact on their ability to do any of the Meta-Fediverse stuff. We can’t run up and smack the ActivityPub out of their hands and be like, “No! Bad Meta!” ;)