I would argue that because the iPhone is their most popular product, they will do it.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price
I don’t really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you’d expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.
I would argue that because the iPhone is their most popular product, they will do it.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.
I don’t really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you’d expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.