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Its been a gradual decline over many years. I’d say the tipping point was Microsoft Edge or Windows 10 itself - that’s around the time the explicit attempts to “monetise” users started.
When Windows went “free” the focus became how to extract as much money per user all the time, so the advertising and edge based spying / data harvesting stepped up a gear.
Its not a surprise looking back - the drive for all these companies with stock holders is “growth”. That really means growth in the share price which means growth in revenue or profits amongst other tricks. Everytime a new generation of managers comes through they scrape the barrel for ideas and things get worse and worse.
I only use windows at work now; I’ve migrated all my devices to Linux (desktpp, laptop, media PC)
I think you’re absolutely right.
The announcement of dropping SMS at the time gave those vibes. They were basically saying to users “we know what’s good for ypu better than you do”.
It was a huge strategic misstep. SMS was the perfect route to get people to use Signal - you’d start with SMS conversations and then as people joined signal conversations could switch to secure chat. Now its very hard to persuade people to switch to Signal.
Now google has used the same trick to push its own messaging standard RCS.