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The Meta-owned messaging app is extremely popular in Europe owing to its cross-platform compatibility.
There you have it. If iMessages was cross platform, people would use it, but it doesn’t, so people will pivot for the second best thing.
Also, Northamerica SMS roots are deep, deeper than Europe, Asia and Latinamerica. Disgusting or not, the people already made its choice: $1 a year was too much.
They’re not known for big projects. Except Callisto Protocol which flopped so hard they will put their hands on whatever has more than 7 figures.
I while I’m kind of happy for the people who can still have a jobs, I fully expect they become a shell from their former selves (cut jobs) and make freemium crap.