Specific aspects of gender roles are what toxic masculinity criticizes, you’re trying to substitute a general term for a more specific one. Toxic masculinity specifically refers to the ones that are toxic, not the fact that men have gender roles at all. It’s, like you said, right there in the name.
If you disable it you can prevent Microsoft from force updating your windows 10 install to windows 11. Obviously a play to get people to buy new hardware for 11 but a useful anti feature I suppose until you can stomach switching to Linux.