Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?

  • bjorney@lemmy.ca
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    1 year ago

    The unsubscribes? Or the “I never signed up for this” count

    On the unsub front, only ~30% of our mailing list engages with sends (opens the email), and I’m willing to bet up to 50% of our mailing list is “dead” emails, so really it’s 2-3x that number in practice. We have CASL to comply with so we aren’t willy nilly with adding people to our list either.