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people are so naive, agin and again. if anyone thinks this is anything other than facebook trying to kill the alternatives, they should look at the history of gtalk/xmpp.
mastodon is a viable alternative to twitter, and this means that anyone can go: “there can be other alternatives”. like reddit/lemmy, instagram/pixelfed, youtube/peertube, twitch/owncast, etc. and this is not good for business.
this is the easiest and most lightweight selfhosted microblogging software that i have used (apart from gnusocial). i have hosted mastodon, pleroma, gotosocial, friendica and gnusocial. it’s just php, i love it.