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I think if Steve was still CEO. Apple might have been able to push out a “disruptor”. But unfortunately Tim Cook took the reins and the program was essentially dead on arrival. The short EV hype brought it back from the dead but ultimately suffered the same fate.
Tim Cook is better than most CEOs but he’s definitely not a Steve Jobs-type.
If you are poor with outlandish ideas, you are crazy. But if you are rich, then you are eccentric, entrepreneurial, or a maverick.