Like when the creator does their spiel for whatever sponsor.
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Sponsorblock has an interesting stats here: https://sponsor.ajay.app/stats/
They have over 15 millions segments blocked. Not sure how many of them are ads and what’s the total lengths of those ads relative to the actual video though.
Sometimes the creators do funny ways to introduce their sponsors, I really like that. For example donut, even if it’s a fun skit they even place a progress bar on the bottom. It’s the main reason I set sponsorblock to “notify, but don’t skip the segment”
Other times instead it’s the whole video to be secretly sponsored, like many unboxing channels. In that case sponsorblock should warn “error: no content found”
That’s what sponsor block is for.